Partnering up with a few friends from the advertising world, we created Bad Seed Chili Granola. It is an entirely new condiment brand that we conceived, produced, branded and marketed. Currently, it is available for sale at , Whole Foods Brooklyn/UES and Dépanneur.

“Occasionally an idea comes along that’s so good it seems astounding nobody’s thought of it before.” – Cool Hunting


L-R: Joe, Peter, Matt & Penny. The Bad Seed team.