The Creative Liberation Intelligence Organization (C.L.I.O.) and its “clandestine” secretwebsite.org used lots of non-traditional tactics to parody non-traditional advertising and to bring awareness to the 2006 Clio Award’s new focus in the genre.
Fax, Pig Latin encypted memo sent to creative directors at agencies across the country.
Print Ad, with a ‘hidden’ web address appeared in trade publications.
Stickers were strategically placed outside advertising agencies in several cities.
The typical ‘Call For Entries’ poster was replaced with a top secret dossiers.
SecretWebsite.org, all communication lead viewers to this site.
The site featured a series of prank calls to creative directors.
‘Spycams’ hidden in Clio trophies were broadcast on the site.