As an extension of the work we did on the Consequence campaign, we created Earthstock: a virtual rally that captured real-time feeds from social media sites around the topics of climate change and environmental issues. The collective chatter piled up on the site and showed that the issue is very important to people and shouldn’t be ignored by lawmakers.
As the tweets and facebook posts added up, so did the profile pictures at the capitol building.
All profile pictures and posts were connected and searchable.All profile pictures and posts were connected and searchable.
By clicking on a profile picture you learn the posters name, general location info and number of friends who’ve also joined the virtual rally.