Research showed that users prefer msnbc.com over other news sites because it spans the entire news continuum – from the Middle East and China to American Idol and Homeland. This insight led to a colorful graphic analogy that would help blur the line between advertising and content. A fuller spectrum of news.
Real headlines were pulled from msnbc.com. Print ads were run in weekly publications so that the content was as fresh as possible.
Headlines could be tailored to the publication in which they ran.
NewsSkimmer is a customizable interactive web app + screensaver that allows users to choose which of msnbc.com’s RSS feeds to serve up in a visual environment.