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The People’s White House helps demonstrate that the Obama campaign was listening to what the public’s concerns were. On the site, users decide what issues are most important to them, and are given a ‘brick’ in a corresponding color. The brick is then added to the virtual White House. Beyond the site, colored ‘brick’ pins show the world the issues that are important to you, while showing your support for the candidate.

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White House view, site displays realtime input.

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Users filter bricks by issue.

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Geographic view, shows participants from across the US.

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Brick pins, a real-world extension to the site, allow people to show the world the issue(s) they care about most.