Espolòn Tequila celebrates Día de los Muertos with an immersive experience, featuring a larger-than-life Ofrenda and authentic food and cocktails that highlight the flavors and traditions of Mexico. Atop the Orfrenda, we created a giant projection-mapped calavera (skull). The event also served as the drop of the Calavera Collection, in collaboration with streetwear brand PAISABOYS with a live-embroidery station with exclusive customization options to honor loved ones. Hidden in the back was the Cristalino Ritual room where attendees were transported to an underground cenote to enjoy Espolòn’s premium release Cristalino.