To mark Espolòn Tequila’s 25th Anniversary, we created a series of immersive brand experiences called The Espolòn Underground. Inspired by the places where street art and underground culture are born, these events welcomed guests through turnstiles into a gritty, subterranean world. Once inside, they discovered a subway car bar, a dynamic digital graffiti wall, exclusive merch, craft cocktails, and a host of surprises.